I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.
The article "Without Credit, Nothing Works" appeared in the opening column of Credit Information No. 14216, Thursday, December 7.
Asahi 25%, Yomiuri 24%, Sankei 27.8%, Kyodo 28.3%, NHK 29%... These are the approval ratings for the Kishida Cabinet, and the article quotes Keidanren Chairman Tokura as saying, "Prime Minister Kishida is doing good things with each policy he puts forward, but I wonder why his approval rating is not rising...
We have experienced that the same words can have very different results depending on "who says them".
It made me think that we should never consider the decline in the Kishida Cabinet's approval rating as someone else's problem, and that we must look back on 2023 and set specific goals for 2024. Personally, I would like to emphasize the importance of "honesty”.
This is the flexibility to take in what is good regardless of position or situation, and the attitude of being able to say "thank you" when you are indebted to someone and "I am sorry" when you make a mistake.
In other words, it can be said that the direction is toward "more realism”.
Just the other day, I heard from an acquaintance about "BeReal," which is popular among young people.
”BeReal" is a social networking application that was released in France in 2020 and has been attracting attention mainly among Generation Z. Its greatest feature is that it allows users to post their real daily lives.
Due to the unique system of receiving a notification from the application once a day at random times, taking a picture of "what you are doing" within 2 minutes, and posting it, the user cannot choose his/her own timing for posting.
As a result, it is impossible to take photos or manipulate photos in order to "look good" as in other social networking services. As a result, it has become very popular because people share parts of their real daily lives without pretending to be something they are not, and without pretending to others.
In both politics and management, "realism, not rhetoric," is becoming increasingly important.
